Agenda
February 6-9, 2027 · Scottsdale, AZ
Grand Hyatt Scottsdale Resort
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February 7, 2027
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February 8, 2027
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February 9, 2027
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2:00 pm-3:30 pm
Early Arrival Workshop Option 1
Get more out of WiRL before it even officially begins. These intimate, pre-conference workshops are designed for attendees who want to go deeper—more hands-on, more tactical, and more time with the people in the room. Details coming soon.
Early Arrival Workshop - Option 1WhereArizona III
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2:00 pm-3:30 pm
Early Arrival Workshop Option 2
Get more out of WiRL before it even officially begins. These intimate, pre-conference workshops are designed for attendees who want to go deeper—more hands-on, more tactical, and more time with the people in the room. Details coming soon.
Early Arrival Workshop - Option 2WhereArizona IV
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4:00 pm-5:00 pmWelcome Address: The Power Playbook
Every great leader is built on two things: the grit to keep going and the systems to keep growing. This two-part welcome keynote gives you both.
Dr. Emily Williams Knight, President & CEO of the Texas Restaurant Association, opens with GRIT—the resilience you pull from deep inside when it matters most. As the leader of an organization representing 58,000+ Texas restaurants and 1.4 million employees, Emily has guided an entire industry through crisis, transformation, and what comes next.
Jessa Parette, Head of Design at Yum! Brands, shows what grit looks like when you build it into systems, strategy, and structure that scale. As the design lead behind Byte by Yum!—the AI-driven platform powering digital experiences at Taco Bell, KFC, Pizza Hut, and Habit Burger & Grill worldwide—Jessa knows what it takes to lead with clarity inside complexity.
Together, they lay the foundation for everything ahead. This is your blueprint for leading powerfully through anything.
Keynote/General SessionWhereVaquero
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5:00 pm-7:00 pm
Welcome Reception
In honor of the one and only Dolly Parton—a woman who led with heart, broke every ceiling with a smile, and proved you can be both rhinestones and resilience. We can’t think of a more fitting spirit to kick off WiRL 2027.
Dust off your fringe, throw on your finest western glitz, and come ready to celebrate—the women in this room, the movement we’re building, and a legend who will never be forgotten.
ReceptionWhereFountain Court & Fountain Patio
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7:30 am-8:30 am
Networking Breakfast
MealsWhereTerrace Court
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8:30 am-9:30 amOpening Keynote: Amy Ellis Durini & Nivera Wallani, KFC Global
Two leaders. One stage. A conversation about what it really takes to lead at the highest level—across functions, across risk, and across every chapter of a career worth building.
Details coming soon.
Keynote/General SessionWhereVaquero
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10:00 am-10:45 amAre You Ready to Lead Out Loud?
Featuring Hillary Frei (CMO, Handel's Homemade Ice Cream), Olivia Ross (Director of Growth & Digital Innovation, El Pollo Loco), Lizzy Eisenberg (Head of Global Sales, Square), Nicole Benadom (Senior Director of Training and New Restaurant Execution, Snooze), Eleni Gates (Founder & Principal, Gatehouse Communications Strategies)
A panel on executive presence, confidence, and knowing how to negotiate for everything you deserve.
Track 1: The Leadership JourneyWhereArizona I
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10:00 am-10:45 amSecrets of the C-Suite
A candid conversation with women at the top about how they got there, what the job actually looks like, and the parts nobody puts in the job description.
Track 2: The Industry EdgeWhereArizona II
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10:00 am-10:45 amFind Your People, Build Your Community
Featuring Julie Swift (Founder, Women's Foodservice Alliance), Mariana Marques (Senior Director of Operations Excellence, Firehouse Subs U.S.), Lisa Roscoe (CEO, Pizza Factory), Kelly Ramos (Domino's & DWLA - Domino's Franchisee Women's Leadership Association, Franchisee & CEO/Founder), Lisa Mendez (Regional Director of Operations, Sunshine Restaurant Partners), Kareema Goodwin (Board Member/CEO, Foodservice Women's Alliance/L-Evated Xperience)
A panel on the relationships, circles, and communities that change the trajectory of a career—and how to build them intentionally.
Track 3: Culture & PeopleWhereArizona III
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10:00 am-10:45 amBoundaries, Burnout & Leading Without Running on Empty
This industry runs on people who give everything—and too often, that’s exactly what it takes from them. Empathetic leadership isn’t soft; it’s strategic. This panel gets real about the boundaries, habits, and decisions that keep you and your team standing—and still leading—years from now.
Track 4: The Business BuilderWhereArizona IV
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10:00 am-10:45 amFluent in Power: Why Financial Literacy Is Executive Currency
Confidence in the room starts with confidence in the numbers. This session breaks down the financial fluency nobody hands you, but everyone assumes you have: reading a P&L, defending a budget, understanding unit economics, and reframes it as leadership currency, not a back-office skill. Because you can't negotiate what you don't understand.
Track 5: The Whole LeaderWhereArizona V
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11:15 am-12:00 pmKeeping Women in the Industry: Supporting Every Stage of the Journey
From frontline to C-suite, women in restaurants face unique challenges at every career stage—and two of the sharpest employment attorneys in the business are here to talk about it. This panel gets real about what it actually takes, as leaders and as organizations, to keep talented women in the industry and help them thrive.
Track 1: The Leadership JourneyWhereArizona I
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11:15 am-12:00 pmWhat’s Hot, What’s Not & What’s Coming for Your Menu
A trend panel for operators who want to get ahead of what guests want before they know they want it.
Track 2: The Industry EdgeWhereArizona II
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11:15 am-12:00 pmPour Decisions & Great Leadership
The best leaders and the best wines have more in common than you think—patience, collaboration, attention to detail, and knowing exactly when it's time. In this panel, we’re uncorking the leadership traits that never go out of style, from veterans to mid-level to emerging leaders and everything in between.
Track 3: Culture & PeopleWhereArizona III
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11:15 am-12:00 pmShe Means Business: Franchising, Development, & Growth Strategies
A panel on franchising, real estate, and development strategy for women who are ready to grow their brands and do business on their own terms.
Track 4: The Business BuilderWhereArizona IV
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11:15 am-12:00 pmThe Algorithm Advantage: Using AI & Data to Lead Smarter, Not Just Faster
AI in restaurants isn't hype anymore; it's showing up in labor forecasting, inventory, scheduling, and guest data, and the leaders getting ahead of it are the ones treating it as a leadership tool, not just a cost-cutting one. This panel is a practical, jargon-free look at how women in operations, finance, and ops-tech are actually using AI and data to make faster, better decisions, and where the technology still needs a human read. Less "AI is coming," more "here's what to do with it Monday morning."
Track 5: The Whole LeaderWhereArizona V
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1:00 pm-1:45 pmYou Can't Prompt This: How to Own Your Story, Your Brand & Your Authority
Featuring Jessica Serrano (Chief Marketing Officer, Einstein Bros. Bagels), Amanda Pizarro (Founder & Chief Brand Officer, The Salty), Erin Kiri (Vice President, Creative Strategy and Engagement, Cultivate Hospitality), Tammy K Billings (Co-Host, Byte-Sized & Bossy), Toni Ronayne (Fractional CEO/Founder, The C Society)
A panel on authentic personal branding in the age of AI—telling your story, owning your authority, and finally silencing the imposter phenomenon that's been holding you back.
Track 1: The Leadership JourneyWhereArizona I
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1:00 pm-1:45 pmMarketing That Actually Works (and Gets You Noticed)
A panel on the strategies, tools, and bold moves helping restaurant brands cut through in a world where everyone is competing for the same attention.
Track 2: The Industry EdgeWhereArizona II
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1:00 pm-1:45 pmThe People Playbook
A conversation on the future of work, culture, performance, and retention—and what the best restaurant leaders are doing differently to build teams that last.
Track 3: Culture & PeopleWhereArizona III
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1:00 pm-1:45 pmFrom Front Line to the Finish Line
A panel on the training, operations, and development strategies that turn great employees into great leaders—because the best operators in this industry aren't just running restaurants; they're building the next generation of people who will.
Track 4: The Business BuilderWhereArizona IV
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1:00 pm-1:45 pmThe Business Case for Keeping Hospitality Human
As AI, kiosks, and delivery apps take over more of the guest interaction, the brands winning loyalty are the ones proving human connection isn't inefficiency; it's the differentiator. This panel makes the case for hospitality that stays personal: empathetic leadership, real guest relationships, and staff empowered to actually connect instead of just executing a script, backed by the data on why "human" is still the smartest business decision on the menu.
Track 5: The Whole LeaderWhereArizona V
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2:15 pm-3:00 pmStill Rising
Featuring Cristal Craven (Vice President of Strategic Partnerships, SynergySuite), Jennifer Schuler (CEO, Handel's Homemade Ice Cream), Allison Hill (Chief Social Impact & Content Officer, Roark Capital), Jackie Secor (Chief Operating Officer, Taco John's), Antonia Guerrero (Sr. Manager of Food & Beverage, Topgolf)
A real, unfiltered conversation for women who've been in the industry long enough to know exactly who they are. This is what happens after you've built a career, earned the title, and still want more.
Track 1: The Leadership JourneyWhereArizona I
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2:15 pm-3:00 pmThe Future of Power: Protecting Gains, Expanding Access, Building What's Next
Progress for women in restaurant leadership is real—but it isn’t guaranteed to hold. This panel gets honest about what it takes to protect the ground already won, open the door wider for who comes next, and build power on our own terms. Every path to the top is on the table.
Track 2: The Industry EdgeWhereArizona II
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2:15 pm-3:00 pmBottles & Boardrooms
A panel for every chapter of the family journey—because the conversation about ambition, family, and leading in this industry looks different for everyone, and all of it is worth talking about.
Track 3: Culture & PeopleWhereArizona III
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2:15 pm-3:00 pmThe Ripple Effect: One Decision. Every Role. Every Consequence.
A scenario-based live panel where leaders from across the restaurant—different roles, different levels, different lenses—react to the same high-stakes decision in real time. Because every choice sends ripples, and this is what they actually look like.
Track 4: The Business BuilderWhereArizona IV
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2:15 pm-3:00 pmLetters to My Younger Self: Reinvention, Resilience & the Plot Twists That Made Us
Featuring Allie Haskell (Vice President of Marketing and Brand, CBS NorthStar), Angela Diffly (Fractional Executive & Independent Advisor), Brittany Mercer (Director of Off-Premise Sales, Cowboy Chicken), Jen Kaufmann (Chief of Staff, Cooper's Hawk), Jane McPherson (Senior Vice President of Marketing, Penn Station Sandwiches)
Real stories from women who hit a wall, a breaking point, or a moment that changed everything, and came out the other side with something better. Each story ends with the one thing she'd tell her younger self standing in that exact moment: the advice, the permission, the warning. A celebration of the turns nobody saw coming, and the wisdom only hindsight can give you.
Track 5: The Whole LeaderWhereArizona V
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3:00 pm-4:00 pmCHART'S Live Ask My Peers (LAMP) Returns
Back for Year 4 and better than ever. LAMP is WiRL’s most popular and beloved session—and for good reason. On the main stage, attendees come together as one community to tackle the restaurant industry’s biggest questions in real time. No panels, no presentations. Just honest, peer-powered conversation that reminds you why being in this room matters. Presented in partnership with CHART.
Keynote/General SessionWhereVaquero
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4:00 pm-4:45 pmClosing Keynote: Meg Farren, President, Taco Bell North America
A leader who has navigated some of the most iconic moments in restaurant history—and has plenty more to say about what it takes to get there, stay there, and keep going. Details coming soon.
Keynote/General SessionWhereVaquero
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7:00 pm-8:30 pm
WiRL Awards Dinner and Ceremony
This is the moment we’ve been building toward all week. The WiRL Awards Dinner celebrates the women driving restaurant leadership forward—honoring our Rising Stars, Trailblazers, Community Champions, and Entrepreneurs who are betting on themselves and raising the bar for everyone who comes after them. An evening of recognition, inspiration, and the kind of energy that reminds you exactly why this movement matters.
MealsWhereVaquero
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8:00 am-9:00 am
Breakfast
MealsWhereTerrace Court
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9:15 am-10:00 am
Closing Address
The future of power doesn’t happen on its own—it’s built by the women in rooms like this one. Before we leave Scottsdale, we close the way we opened: together. A final moment to reflect on what we’ve learned, who we’ve become, and what we’re going back to build. The movement doesn’t end when you leave this room. It’s just getting started.
Details coming soon.
Keynote/General SessionWhereVaquero