Mariana is an accomplished executive in the quick-service restaurant (QSR) industry with over 15 years of experience across Canada, Brazil, the UK, and the U.S. She has spent nearly eight years at Restaurant Brands International (RBI), holding leadership roles focused on operations excellence, franchise management, and strategic growth. Known for her ability to drive consistency and efficiency at scale, Mariana specializes in optimizing business processes, leading cross-functional teams, and enhancing the guest experience.
Currently serving as Senior Director of Operations Excellence for Firehouse Subs in the U.S. and Canada, Mariana leads initiatives that elevate operational standards, strengthen franchisee performance, and drive long-term growth. Her work includes leading large-scale projects to streamline processes, implement systems for continuous improvement, and scale best practices across the brand.
Prior to this role, she oversaw regional operations for Tim Hortons in Canada, managing hundreds of locations and leading corporate compliance and audit efforts. Her career has been defined by a strong ability to align brand goals with frontline execution, working closely with franchisees and executive teams to deliver impactful results.
Beyond operations, Mariana is a committed advocate for mentorship and women’s leadership in the restaurant industry. She has helped launch internal development programs and leads initiatives that support career growth, networking, and empowerment through Women of Firehouse. Her passion lies in developing talent, and shaping the future of restaurant Leadership.
