Nicole Blackman is the GM of PAR Data Central, overseeing business operations and driving growth. Prior to PAR, Nicole oversaw technology and innovation strategy for the Charlotte Hornets of the National Basketball Association (NBA), including the implementation of one of the NBA’s first arena-facing mobile apps to feature mobile ordering, loyalty, and payments for concession and retail, as well as the launch of the first official esports franchise in North Carolina. She holds an MBA from the Kellogg School of Management and a BBA in Finance from the University of Miami.