Jennifer is the CEO of Main Squeeze Juice Co., a trailblazing brand that’s redefining health and wellness with every bottle, bowl, and smoothie. Main Squeeze Juice Co. is proud to serve fresh-squeezed, cold-pressed, unaltered juices, hand-crafted, and good-for-you smoothies, organic acai’ bowls and plant-based food that is fueling customers with bold-natural flavors every day!
A seasoned branding and franchise executive, Jen is known for her ability to redefine brands, drive strategic growth and deliver shareholder value. Having led aggressive expansion and turnaround initiatives with a diverse range of top ranked franchise companies throughout North America, her extensive experience includes more than 30 years as an executive in top brands across the foodservice industry in traditional and non-traditional sites. Jennifer has led businesses in 13 countries, 3 continents.
Prior, Jennifer led the successful execution of the brand redesign of The Melting Pot, a global polished casual fondue restaurant chain. She guided the organizational delivery of an evolved restaurant concept for the franchise brand, adding new reimagined locations and leading the team delivery of the award-winning menu, food, and beverage development, delivering sustainable growth.
In previous roles Jennifer delivered innovative growth for Tim Hortons U. S. franchise development and non-traditional development, by implementing proven digital and re-branding strategies, partnering with the IFA, Veterans Franchise Initiative, growing non-traditional locations, and driving new franchise owner conversions as well as launching CPG retail for Tim Horton’s U.S.
Jen also led the expansion of one of Dunkin Brands top markets, growing revenue, adding new franchise locations, on-boarding new area developers, and leading the highest number of multi-brand combo locations in the U.S. during her tenure.
Jennifer has been a trailblazer throughout her career, guiding numerous brand redesigns and successful new market entries to lead successful organizational development. Her seasoned experience includes a diverse range of multi-site / territory companies, including a $400M+ multi-brand QSR franchise group, a $200M+ privately held, global casual dining chain, a tuition based international education franchise organization, and a 1500-unit franchise-licensed chain, with businesses in more than 10 countries.
As a leader, Jennifer has cultivated talent-rich, servant leadership cultures within organizations, empowering employees to harness their potential and foster organizational team collaboration and community, while delivering exceptional results.
