Join the

Movement.

February 6-9, 2027 · Scottsdale, AZ

Welcome to the World of WiRL

“We didn’t build WiRL to be another event on your calendar. We built it for the women leading restaurants in real time—the operators, the innovators, the culture-shapers who are redefining what leadership in restaurants looks like.

WiRL is where your story turns into strategy, where connection turns into momentum, and where you remember you’re not building alone.

Through our media platform and live experiences, we amplify the women shaping the future of restaurants—on stage, on screen, and year-round.

We’re not just gathering.
We’re growing.
And we’re building what’s next—together. #WiRLPOWER”

— Satyne Doner, Brand Manager, WiRL

What’s On the Agenda

Executive Presence, Authority,
and C-Suite Advancement

Financial Fluency and Strategic Business Growth
Practical AI, Data, and Human-Centered Hospitality
Talent Development, Mentorship, and Frontline Pathways
Menu Trends, Culinary Innovation, and Standout Marketing
Sustainable Leadership, Resilience, and Burnout Prevention

What Our Attendees Are Saying

“

“I became involved with WiRL during a super pivotal time in my career, and it quickly became a space where I could connect, reflect, and level-up with other women in the industry.”
—  Angelica Lara
Vice President of Franchise Operations & Shop Services, Potbelly Sandwich Shop

“

“This is such an exciting resource for current and aspiring women leaders and all who sponsor and champion their ongoing development. Thank you Danny Klein, Satyne Doner, and all who are leading and inspiring!”
—  Jennifer D.
Chief Executive Officer, Main Squeeze Juice Co.

“

“The connections, relevant and engaging content, and authenticity of the WiRL experience was truly something special. I engaged as a brand partner for the event, but left with new connections, directional advice and support, and commitment to help grow the mission of this program and share with others!”
—  Lyndsey Patel
Owner, On Your Mark (OYM) Growth

Register Now

WiRL sells out every year. The leaders in this room are not there by accident.
If you are considering it, now is the time to commit.

WiRL by the Numbers.

Attendees
0
Brands
0
Countries
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The Venue

Grand Hyatt Scottscale • Scottsdale, AZ

Breakthroughs rarely happen in a windowless ballroom. By moving our 2027 gathering to the Sonoran Desert, we’re intentionally creating space for “Blue Ocean” thinking.

The Grand Hyatt Scottsdale is a setting for renewal, allowing our delegates to disconnect from the day-to-day grind and reconnect with their highest leadership potential. As a sponsor, you aren’t just in a room; you’re part of the sanctuary.

The Grand Hyatt Scottsdale is just 20–25 minutes from Phoenix Sky Harbor International Airport, making travel to the event quick and convenient.

2027 Sponsors

Backed By the Industry’s Leaders

Gold Sponsors

Silver Sponsors

Media Partner

Ready to Join the World of WiRL?

Come join women from throughout all ranks of hospitality to workshop, learn, and engage with one another as we collectively progress the movement forward.