Lisa’s career in hospitality has focused on membership-based professional associations in the restaurant, lodging, and tourism industries.
She has been with the Council of Hotel and Restaurant Trainers (CHART) in a strategic marketing position for more than 20 years. She started with CHART nearly 30 years ago as a member and a partner while working for the National Restaurant Association Educational Foundation (NRAEF) as Director of Strategic Marketing and as a Group Product Manager of ServSafe and ProStart. She also previously served as the Director of Programs and Services for the North American Food Equipment Manufacturers Association (NAFEM).
In the tourism space, Lisa served as the Director of Marketing and Member Services for the South Haven/Van Buren County Convention and Visitors Bureau. She currently serves as the Communications Director for the Michigan Beachtowns marketing cooperative.
Lisa holds a BA in Marketing from the Illinois Institute of Technology and an MBA from Northwestern University’s Kellogg School of Management, with majors in Not-for-Profit Management, Marketing, and Strategy. Lisa is a member of the International Foodservice Editorial Council (IFEC). She was recognized with CHART’s President’s Award in July 2014 for her outstanding service to the organization.
Lisa and her husband live in South Haven, MI on Lake Michigan with their two boys and one daughter.
