Shannan Siemens serves as Vice President of Corporate Communications at Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.
Shannan leads the Corporate, Internal, and Enterprise communications functions for Inspire and its six brands. Shannan’s team is responsible for overseeing all communications involving the organization. Her team is also responsible for media relations, executive visibility, brand reputation, franchisee communications, enterprise meetings and events, corporate social media, and internal communications.
Shannan works closely with leaders across Inspire to build and execute a powerful corporate narrative and communications strategy for both internal and external stakeholders.
Shannan joined Inspire in 2022 with nearly 20 years of experience in communications and media. Prior to Inspire, she served as Managing Director at Mercury, a global high-stakes public strategy firm. At Mercury, she supported media and communications strategy development and execution for clients in various sectors, including consumer brands, healthcare, airlines, industrial manufacturing, biotech, and ag tech.
Prior to Mercury, Shannan spent more than a decade as a broadcast journalist covering business news. She spent seven years at CNBC, where she drove editorial content and direction for the network’s top news programs, including Squawk on the Street, Squawk Alley, Halftime Report, and Closing Bell. There, she worked closely with Fortune 500 executives, CNBC anchors, and reporters on breaking news, corporate and political stories, and in-depth executive interviews. She also contributed reporting and writing to http://CNBC.com. Her passion for business news was ignited at The Fox Business Network, covering the 2008 financial crisis and its years-long fallout. She has years of deep experience covering the world’s largest companies, as well as game-changing startups. Shannan began her journalism career at CBS College Sports, interviewing legendary coaches and players and telling some of the most compelling sports stories on television.
Shannan earned a broadcast journalism degree with an emphasis in public relations from The University of Mississippi.
